Rebrand proposal project
As Georgian college continues to expand in Northern Ontario, they're also strengthening their grip on the 'Georgian Triangle'. To claim ownership of this large northern region a rebrand was proposed, illustrating Georgian's growth in a dynamic and modern format.
SPELA ("play" in Swedish) is an interactive installation that celebrates SID LEE COLLECTIVEʼS collaborative approach to creativity. Combining music – a universal means of emotional and creative expression – with interactivity, SPELA brings people together to imagine, experiment, create and play.
Since the table was so much fun to interact with, we also built an online version that served as a replica of the real SPELA table
Try it here
The Stop Nightmarket
The Stop is a Canadian organization who believe that healthy food should be available to all. They throw a Night Market every year to help spread their message.
With the help of our advertising, this year's Night Market was the most successful to date, establishing itself as one of Toronto's most popular events.
vnyrd is a fun personal experiment to visualize the wonders of vine. As of early 2013, there's little talk about a public API and no easy way to browse vines. vnyrd tries to solve that by putting hashtag results in a pretty grid. The project is still a WIP, and currently browser-only.
check it out here
All in for my girls
SID LEE Toronto pairs with adidas and grammy-winning director, Melina Matsoukas, to create new commercial. The spot features a group of friends training, whom eventually sync from chaotic movements into one organized motion, representative of the campaigns title, all in for #mygirls. It aims at portraying unity amongst girls, that unwritten code between friends where minds and bodies become one through support, finesse, and the understanding that once you're all in it all comes together.
New Business Pitch
This is how you pitch for new business. A client requested to see our workspace during a meeting at their offices. The problem? They're located on the other side of the country - oh yeah, and we only have five days.
Using arduino, node.js, and an RC car, we created a rover, with a live stream, that they could control over the web.
Typographic print campaign
One day, when no trees stand to harvest, steel guitars will reign. Until then, the younger demographic will likely never be informed about steel guitars and the culture behind them. This campaign seeks to strike a (wait for it...) chord with an uninformed group of young guitarists.
Hey There Bartender
ADCC Student Silver (2012)
For new entrants to the world of young professionalism, the first step in appearing mature and sophisticated is ditching their past as binge-drinking university students. But after all those years guzzling back dollar-beers, they need help on how to stock a bar with finer alcohols. So we invented Hey There Bartender – an interactive campaign for the LCBO that aims to raise sales of premium spirits by taking alcohol aficionados back to a time when folks knew how to tie one on with class.
Additional credits: Zack Vitiello